Sibyl Smith Enterprises, LLC

Stephanie Brewster – Choice Inspiration Board for Visual Branding

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Today I am sharing a sneak peek of a branding project and collaboration with the beautiful and kind Stephanie Brewster. Working with her has been such an amazing experience – her positive energy even radiates through the phone during our conversations!

Stephanie is a Fitness Pro and Transformation Expert and dedicates her time to helping others reach their health and fitness goals all while maintaining healthy nutrition. She loves cool colors and metallic silvers, as well as the strong black and white contrasts, which are reflected here in her inspiration board!

I am so excited to share bits and pieces of her branding process over the next few weeks – and she has a few exciting announcements to share along the way!

…Image sources are listed below…

Stephanie Brewster Inspiration BoardFINAL_with title

Image Credits:

Blue and White Architecture | Quote | Pattern | Silver Woman | Pier | Cookies
Fitness Model | Headphones | Start Living

BRANDING – What it means and how to define yours!

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process of forming a brand quote3A brand is much more than your logo or symbol – your brand conveys the reasons why your business exists and what it can provide for your customers.

Your brand is your message, it’s your “why”.

Your brand should set you apart from your competitors and build both a psychological and emotional relationship between you and your customers.  A powerful, well-crafted brand results in business – because customers choose you!

While the foundation of your brand is your logo, it should represent everything stated above.  The rest of your printed collateral, social media and website should integrate your logo(s), color palettes and design elements to effectively communicate your brand.  Branding your business should be a personal experience with a designer who listens to your goals and can then creatively and uniquely represent your vision.

process of forming a brand quote

“True brands are formed from the inside out. You take your entrepreneurial passion and transform it into something that will attract customers you can satisfy. True brands are the best brands, because they are sustainable and are built on the foundation of your entrepreneurial soul. You never have to fake anything with a true brand. Your true brand starts with your mission.” (Jay Ehert)

Establishing your missions statement:
To establish what your mission is, ask yourself, “Why do I exist?”   Create a list of key words that you feel convey what you’d like to accomplish for your customers.  What about your business makes people better?  Create a mission statement that clearly states your purpose – and it does not have to be publicly displayed, either!

“True brands are the best brands, because they are sustainable and are built on the foundation of your entrepreneurial soul.”  – (Jay Ehert)

My goal as a brand designer is to create an intimate experience for each one of my clients.  Thorough questionnaires, interviews and brainstorming sessions lead the way to a clearly defined vision, from which I create a brand that fully represents your “entrepreneurial soul”!

If you would like to discuss branding your business, I would love to chat!  You can fill out my contact form here and send me a message about your business’s needs.  For more information about what is offered in my basic branding package, here is my downloadable information guide.