Featured Branding Project Archives - Sibyl Smith Enterprises, LLC

Ingrid Bayne Branding Project

Ingrid Bayne is a Hampton Roads-based realtor and when she contacted me about working together on her new brand I was very excited. I’ve known Ingrid for quite a while now and knew that her current branding was not a reflection of who she is as a person or realtor! Ingrid is a classy, professional go-getter with LOTS of style.

We started with a collaboration on Pinterest to set the direction and “look and feel” of her new brand. She loves the Remax colors and wanted to be able to include them in her color palette – so there are vibrant reds and blues, as well as black, white and cream. We also added some leather textures and a metallic for lots of flashy fun in her social media and printed collateral.

Ingrid’s final logo design uses a clean and elegant hand-drawn font with ligatures to give fluidity and flow. I especially love how her tagline, “The Art of Real Estate”, looks with this. We are so excited to see her branded pieces on all of her collateral in the upcoming months!

Social Media and stationery:

Leigh Barefoot, Realtor – visual brand project

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Leigh Barefoot is an award-winning powerhouse realtor in the Hampton Roads area of Virginia. We live in the same town, and although I did not know her very well at time of our first meeting, I was very familiar with her reputation as a sought-after realtor with numerous accolades.

When Leigh hired me to rebrand her business, we spend quite a bit of time talking about what is most important to her when working with clients. What do they love most about her? What does she love most about helping them? What inspires her visually as we establish a new “look and feel” of her brand?

Within a short amount of time, I began to really understand the core values that drive Leigh each day when helping her clients.

She truly cares about her clients and supports them through the closing and beyond.

Leigh sees her business as a realtor as life-long friendship, not just a transaction, and continues to build relationships with her clients long after their deals are closed. She even hosts several client appreciation events as gratitude for those who send her referrals.

As we started the visual branding process, it was important to establish the “look and feel” as a first step. In her inspiration board, you can see sleek and bad ass with lots of black and white, but it still includes soft earth tones and even some pops of metallics. (The metallics have been key in collateral that you’ll see later in the project.) To date, I think that this is one of my favorite inspiration boards.

The new hand drawn logo aligned with her previous “L” that she really loved, but is updated with a few options that work well in different sizes and spaces. We also collaborated on her tagline: “Selling Houses . Making Homes”
The new color palette has the darks and lights that she loves, as well as some neutral earth tones and a metallic.

Once the logo designs were finalized, we were able to start applying them to all of the fun pieces – social media, printed collateral, signage, etc….

Social media banners, profile, letterhead + envelope and business cards:

Signage:

Kind words from Leigh:

Sibyl,

I could not be more excited about the new brand logos you designed. Somehow you managed to draw out a vision I never knew existed and the finished designs far exceeded my expectations. Professional, personal, and just all around BAD ASS are the only ways to describe you, and your talent. I cannot wait to start showing them off.

Such an amazing project start to finish. Thank you, thank you, thank you!

Leigh

Snowboard Design for 2018 Paralympian, Michelle Salt

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As a graphic artist, it always amazes me that there are design opportunities everywhere that I turn. Last summer, my sweet friend Heather connected me – through the power of “word of mouth referral” – with Michelle Salt, a Canadian Paralympic Snowboarder. Michelle needed a designer for her 2018 Paralympic race board – and after discussing a concept that I presented to her, she offered me the job. What an honor – I never in my life imagined I would have a snowboard design that would be seen on the slopes at the PyeongChang 2018 Paralympic Winter Games!

Her Story:

“She was in a life-threatening motorcycle accident June 27, 2011 that left her on life support for 7 days, broke numerous bones, having to endure many surgeries and in the end, lost her right leg above the knee.^[2] She is now a National team athlete for the Canada Snowboard para-team and also working towards making the National para-cycling team. She was selected in February 2014 to compete in the 2014 Winter Paralympics in Sochi, Russia and upon competing, became the first Female Canadian Paralympic Snowboarder.^[3]^[4] She is currently reigned National Champion in Canada and in January 2015, made her first World Cup Podium on home turf at Big White finishing 3rd.” (source)

The Design:

Such an inspiration, right?

I really wanted there to be immense meaning behind the snowboard design, so that when she looks down at the snowboard while training and competing, she will see personal inspiration to keep her motivated.

Metaphorically speaking, the word “salt” has many meanings – and since it’s Michelle’s last name, I decided to pull meaning from it and create the design around salt crystals. She also said that she likes “Bears, Maple Leafs, mountains.. anything Canadian really”, so I made sure to take this into consideration.

Here is a look at the concept board that I created – it includes references to salt, bright red coloring, and a maple leaf embedded into a salt crystal.

Salt seasons.

Salt heals.

Salt preserves.

Salt thrives in many forms.

After reviewing, Michelle decided that #2 was her fav! This was a super tight deadline, so after applying all of the sponsor logos to the center, I had to make sure that the bindings were not going to cover any of the important parts of the design – something I had not accounted for in the beginning…

This is the final design, with her name/logo in white at the tip of the board and the sponsors in the center.

I love how it turned out, and of course, it was such an honor to have this opportunity.

A few months after the snowboard was completed, I am able to see it in action through her posts on social media.

Here is the finished snowboard design, applied to her custom board:

So now, of course, I now am a follower of Michelle. (And yes, so excited to see my design at such an amazing event…) But even more, I am inspired by Michelle and all that she represents.

The PyeongChang 2018 Paralympic Winter Games will begin on March 8, and from what it says here, NBC will be broadcasting “94 hours on television, which nearly doubles the coverage of Sochi 2014” – (source) – that is so exciting!

We wil be rooting for you, Michelle!

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Northington Fitness & Nutrition Logo Refresh

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This past summer, Karey Northington, of Northington Fitness & Nutrition contacted me about helping her to “refresh” her current logo. Her logo was not scalable, so she and her husband we having trouble using it in different formats and sizes. So – we worked together to not only redraw it, but to also create some variations of it that could be used in different spaces and in different platforms.

The result was a group of colorful and scalable logos and variations, as well as some new 2-sided business cards! You can see the updated brand style guide here.

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Cathy Savage Visual Brand Project

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The eclectic, beautiful powerhouse named Cathy Savage has been an honor and a total blast to work with. Cathy is the founder and owner of Cathy Savage Fitness, and her business helps thousands of women each year to achieve health and wellness goals – through in-person and online coaching. From world champion fitness competitors to women who just want a healthier body and lifestyle, Cathy has a program, a plan, and a support network for each and every one. I have known Cathy for a few years now and was absolutely delighted when she reached out for design and branding work. As a fellow health and wellness professional, I know the importance of her work and was so inspired to help with the visual delivery of her messages and brand.

We worked together to come up with branding elements that totally represent her classy, bold and edgy style – and since these characteristics might seem contrasting, it was a fun challenge for me to bring them all together in one “look”.

The end result (or is this really the beginning?) is a hand-drawn script-ie logo paired with timeless, classic serif font. We used soft pinks and earth tones in the color palette, as well as bold charcoals and bright and sophisticated metallics.

You can view some of Cathy’s branding process below:

Other elements were created to use pieces like blog posts and events that Cathy offers.

Beautiful square business cards showcase the logo, business information – and Cathy’s favorite – FLOWERS!

Social media covers for business, personal and group uses.

And, the fun stuff! My new di-cutting machine has a big hit as I am able to create so many new pieces for my branding clients – and I cannot thank Amy, at Coastal Etching, enough for the beautiful job she did on these wine glasses! How much fun is it to have branded wine glasses? Apparel and specialty products are also options – the sky is the limit. 🙂

This fall, stay tuned for more updates on my blog about branding and design services – I have lots of exciting new news to share!

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Ripped By Rycroft Rebrand

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It’s been not only fun, but inspirational to work with Michelle Rycroft, of Ripped By Rycroft. Michelle is a personal trainer and nutrition coach, and helps women to overcome their fears of lifting weights! She is kind and comforting, but also has a no-nonsense approach to leading women.

Ripped By Rycroft has been an established business for a few years now, but Michelle felt like her brand was not really representing her voice. It had only 1 logo and needed a fresh look, as well as a few variations to use in other spaces. Michelle was striving for bold and edgy with bright pinks and bold charcoals. Here is a look at her new visual branding pieces!

Michelle also wanted to offer her audience a 30-Day guide, so we worked together to create a template that represents her new branding, but is customizable by her.

We also worked together on her social media cover, Instagram images and web graphics:

You can see more about Michelle and the Ripped By Rycroft business by giving her a follow on social or checking out her website! It has been a pleasure working with a fellow female entrepreneur and I am so excited about what Michelle has in store for others, and herself!

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Keri Stanley Brand Launch

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Keri is a Women’s Life and Leadership Success Coach. She helps women leaders finally say YES to themselves moving from optional to NON-Negotiable in their own lives! Building not only an amazing career, but also a LIFE YOU LOVE to live! Keri has been another branding client who has been an incredible inspiration to me and I am so excited to see what this year has in store for her and her business!

Along with launching her visual brand pieces this month, she has also orchestrated an amazing online summit called “Women Who Lead”, which is a free online event with over 20 amazing interviews with powerful female leaders. To hear these interviews, you can head to www.womenleaderslive.com and sign up!

Keri’s bright and positive personality shines through in her visual brand – I love the vibrant color palette and and strong logo. Her tagline, “Lead with Direction” has been the perfect fit for someone who coaches other leaders!

You can see a peek at her branding process below:

Inspiration:

Opt-in & Business Cards:

Launch Graphics:

Photo Credits: Randi Marie of Boss Babe Photography

Jess Glazer – Brand Launch!

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Not only has it been an honor to work with the very fierce Jessica Glazer, it has resulted in an amazing connection! Jessica is a fitness professional, personal trainer, retreat planner, motivator, educator and all-around inspirational bright spot in the world. When Jessica and I first spoke about rebranding her health and wellness business, I honestly thought that I had her figured out! But as we began to connect more and more about what lights her up, I realized how eclectic, well-read and inspiring she really is! After lots of concepts and discussions, we were able to visually illustrate her edgy flair and her love for straight lines – I will NEVER look at a triangle the same way as it is a shape that symbolizes strength, femininity and wisdom – all words that embody what Jess Glazer is all about! We have enjoyed working together and look forward to a few upcoming projects and collaborations. This is her brand reveal!

Inspiration – see image credits below:

Brand Style Guide:
Business Cards:

Printed Pieces:

Social Media & Web:

Launch Graphics:

Inspire Blissful Beginnings – Brand Launch!

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I am so excited to be launching this brand for Jennifer this week! Inspire Blissful Beginnings is an online business that specializes in retreat planning and offers products that encourage a healthy mindset. It has been so amazing to watch this business evolve over the past year – I am always so happy to see entrepreneurs gain clarity about what they want to pursue in their business journey. Here is a look into the branding process for Inspire Blissful Beginnings:

Inspiration Board – image credits are below:

Custom Business Cards

Brand Launch: Personal Hero

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Personal Hero is a company that is founded on spreading Love + Kindness and focuses on sharing inspirational messages from around the globe with readers from around the globe! When I met Tania and heard her vision to create the Personal Hero brand, I was so touched by her mission. Her website is already completely inspirational – but I was excited to help her create a cohesive and recognizable visual identity that helps to represent her heart-felt mission.

Tania has put an immense amount of thought into crafting this brand and it has been such an amazing experience to see everything come to fruition. The following is a look at the Personal Hero branding process!

INSPIRATION BOARD:

Tania wanted to use earth tones in her brand – so her board is full of rustic tones and outside imagery.
She also wanted some cooler colors like blues and slates, so this is the result of her inspiration board.

Brand Style Guide:

Here are the final logo concepts and color pallets:

Brand Style Guide for Personal Hero

Tania is offering an amazing product line on her website – included are intention candles (there is seriously one for every occasion) and a line of beautiful and meaningful bracelets.

The matching hang tags are custom to each bracelet, as they explain the meaning of each stone and are assigned an intention.

The candle labels are similar – they are each printed with a thoughtful intention and adorned with the “Personal Hero” dust cover. These candles will make such meaningful gifts – I am excited to give them to teachers once the school year has kicked off!

brand launch graphics for Personal Hero Brand