Jill Williams Branding Project
Jill Williams is a Hampton Roads-based realtor who has recently moved to AMW Real Estate and wanted to make her transition with an entirely new brand - I was very excited to work with Jill because I knew that her style would align with my branding experience. I am also friends with her assistant and was happy to be reconnected with her!
We started with a collaboration on Pinterest to set the direction and “look and feel” of her new brand. Jill loves the coast, as so many of us do in this area, so the color palette ended up being very soothing and “beachy”. Jill also teaches yoga and loves the equestrian life, so those qualities needed to be represented as well. These are the images from Pinterest that I put together to establish the direction of the brand. All image sources are linked below.
Jill’s final branding design incorporates a hand-drawn look and feel with elegant fonts to combine her softer, nature-loving side with her professional and sophisticated business demeanor.
Social Media and stationery:
FOR SALE signage:
