CATHY SAVAGE VISUAL BRAND PROJECT

The eclectic, beautiful powerhouse named Cathy Savage has been an honor and a total blast to work with.  Cathy is the founder and owner of Cathy Savage Fitness, and her business helps thousands of women each year to achieve health and wellness goals – through in-person and online coaching.  From world champion fitness competitors to women who just want a healthier body and lifestyle, Cathy has a program, a plan, and a support network for each and every one.  I have known Cathy for a few years now and was absolutely delighted when she reached out for design and branding work.  As a fellow health and wellness professional, I know the importance of her work and was so inspired to help with the visual delivery of her messages and brand.

We worked together to come up with branding elements that totally represent her classy, bold and edgy style – and since these characteristics might seem contrasting, it was a fun challenge for me to bring them all together in one “look”.

The end result (or is this really the beginning?) is a hand-drawn script-ie logo paired with timeless, classic serif font.  We used soft pinks and earth tones in the color palette, as well as bold charcoals and bright and sophisticated metallics.

You can view some of Cathy’s branding process below:

Other elements were created to use pieces like blog posts and events that Cathy offers.

Beautiful square business cards showcase the logo, business information – and Cathy’s favorite – FLOWERS!

Social media covers for business, personal and group uses.

And, the fun stuff! My new di-cutting machine has a big hit as I am able to create so many new pieces for my branding clients – and I cannot thank Amy, at Coastal Etching, enough for the beautiful job she did on these wine glasses! How much fun is it to have branded wine glasses? Apparel and specialty products are also options – the sky is the limit.