BRAND LAUNCH: PERSONAL HERO
Personal Hero is a company that is founded on spreading Love + Kindness and focuses on sharing inspirational messages from around the globe with readers from around the globe! When I met Tania and heard her vision to create the Personal Hero brand, I was so touched by her mission. Her website is already completely inspirational – but I was excited to help her create a cohesive and recognizable visual identity that helps to represent her heart-felt mission.
Tania has put an immense amount of thought into crafting this brand and it has been such an amazing experience to see everything come to fruition. The following is a look at the Personal Hero branding process!
INSPIRATION BOARD:
Tania wanted to use earth tones in her brand – so her board is full of rustic tones and outside imagery.
She also wanted some cooler colors like blues and slates, so this is the result of her inspiration board.
(Image credits for inspiration board are listed below.)
BRAND STYLE GUIDE:
Here are the final logo concepts and color pallets:
Tania is offering an amazing product line on her website – included are intention candles (there is seriously one for every occasion) and a line of beautiful and meaningful bracelets.
The matching hang tags are custom to each bracelet, as they explain the meaning of each stone and are assigned an intention.
The candle labels are similar – they are each printed with a thoughtful intention and adorned with the “Personal Hero” dust cover. These candles will make such meaningful gifts – I am excited to give them to teachers once the school year has kicked off!
