Ingrid Bayne is a Hampton Roads-based realtor and when she contacted me about working together on her new brand I was very excited. I’ve known Ingrid for quite a while now and knew that her current branding was not a reflection of who she is as a person or realtor! Ingrid is a classy, professional go-getter with LOTS of style.
We started with a collaboration on Pinterest to set the direction and “look and feel” of her new brand. She loves the Remax colors and wanted to be able to include them in her color palette – so there are vibrant reds and blues, as well as black, white and cream. We also added some leather textures and a metallic for lots of flashy fun in her social media and printed collateral.
Ingrid’s final logo design uses a clean and elegant hand-drawn font with ligatures to give fluidity and flow. I especially love how her tagline, “The Art of Real Estate”, looks with this.
Social Media and stationery: